About Crustulum
| Brand Design
Fer Urquiza, the owner of Crustulum, always had a passion for baking. So, since the pandemic began, she got the idea to start selling cookies to close family friends. But, later on, she opened an Instagram account to start selling cookies and baked goods across her neighborhood. Now, she has sold hundreds of cookies and plans to continue growing.
1. Concept
Brand Direction
Crustulum is a social media based business which targets all audiences with a sweet tooth for baked goods. Mainly women and young adults.
Moodboard and Inspiration
The moodboard captures the modern aspect of the brand, with a neutral color palette with just the right accent of pastel colors.
Adjectives
Modern, unique, sophisticated, sweet, innovative 2. Design
3. Expand
Logo Alternatives
Here we have the stacked version of the logo.
Supporting Elements
Here we have the brand logo submark for socials and complementing graphics.
Brand Patterns
To complement the brand, we designed 2 patterns that captures the sophistication of the brand, but still keeps it true to the brand.
