About Kai Polu
| Brand Design
It all begins with an idea. Thats how Kai Polu swimwear began. The brand owner loves to travel and had the idea to start a swimwear brand while on a visit to Brazil and Colombia. She felt inspired by all the color and amazing fabrics. All she needed was a brand to capture her ideas.
1. Concept
Brand Direction
Kai Polu is a fresh unique brand that targets swimwear for young women who want to embrace their individuality, but look fabulous while doing it.
Moodboard and Inspiration
The moodboard captures the freshness of the brand as well as the beauty within every women. It has just the right balance of strong and soft colors.
Adjectives
Fresh, unique, feminine, soft, empowering 2. Design
3. Expand
Logo Alternatives
Here we have the stacked version of the logo for narrow items.
Supporting Elements
Here we have the brand logo submark and a circular metal design to mark their swimwear.
Brand Patterns
To complement the brand, we designed a pattern that represents the waves of the ocean and that relaxed but strong feel of the brand.
